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    “What drives us more than anything else is to be able to inspire the market for a faster transition to electric rather than just standing aside and waiting for it to happen.”

    Our own Anders Ankarlid sits down with Stefan Ytterborn, CEO and Founder of Cake – one of the most sought-after brands within the electro-mobility industry globally. Icons like Pharell Williams, Kanye West and Apple's Jonathan Ive own these impressive motorbikes for the future. 

     

    "My mom is my greatest inspiration to who I am today. She had a sober and logical perspective on everything. She was pragmatic, but with style."

     

    “From a grand business perspective it’s a huge transition which is happening and in ten years from now pretty much all of the combustion engine vehicles around the world will disappear.”


    “The majority of future vehicles will be electric.”

    “From our perspective, we are basically addressing a market that is concerned about respect, responsibility and sustainability – together with an active lifestyle.”

    “Sustainability is a collective obligation between all of us.”

    For more information about Cake you can check out their website here and follow their exciting progress on instagram here.

     


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