You might remember the Pepsi Challenge from back in the 80s. We borrowed the concept for our Stone Paper Notebook...
For those of you who are too young to remember, the Pepsi Challenge pits Pepsi against rival brands in a blind taste test.
For our version, we enlisted the help of the good people of Charleston, South Carolina to test our Stone Paper Notebook vs a Moleskine in a writing test. It's on!
As the name would suggest, stone. We recycle stone from local industries and turn it into paper in a process that uses no water or chemicals and runs on clean energy.
It does require using a small amount of plastic to be used, but we make sure this is recycled, non-toxic high-density polyethene.
As you can see from the test, a superior writing experience. Further, due to the raw materials used and the clean production process, there is a substantial environmental benefit as well.
We use stone paper to make:
Super writing experience and better for the planet! We'll drink to that.