As a startup, 4% of net sales is a lot and currently it's the most we can commit to while remaining operational. In the future, we hope to be able to contribute more by increasing efficiency.
This is in contrast to brands such as Patagonia who donate 1% of their sales to environmental causes.
Sure, but profit is different from revenue. Net profit is everything left after all costs, taxes, dividends etc. Revenue is before all that.
Often it’s hard to properly assess what is actually given. There is a global initiative called 1% For The Planet which pledges 1% sales to sustainable causes, however, we felt we could do more.