For an entity to be carbon negative, it must reduce its carbon footprint to less than neutral, so that it removes more carbon dioxide from the atmosphere than it adds. For example, Bhutan is currently the only carbon-negative country in the world because it absorbs four times the amount of carbon it emits.
As greenhouse gas emissions such as CO2 warm the world closer to the 1.5C limit set by scientists, the increasing risks of climate change have to be factored in by governments and businesses alike. As well as humanitarian and environmental concerns, there is a very real threat to economic growth and prosperity, which is bad for business.
Uncertainty makes strategic investment difficult, and so climate risk is investment risk too. Ultimately climate change affects us all, and while governments play a huge role in combatting it, businesses can too.
By implementing solutions to decrease their carbon footprint, ideally to the point where they’re carbon-negative and taking carbon out of the atmosphere, businesses can contribute to a more secure future for themselves, society as a whole, and the natural world.
Our business model is designed to be as sustainable as can be. It’s something we work on constantly, as there are always ways to improve.
This encompasses the way our products are manufactured, delivered and disposed of, carbon offset programs such as tree planting, and also the way we conduct ourselves as a business, for example offsetting emissions from flights and only flying when we need to.
We believe that to be truly sustainable on all matters, it’s important to be fully transparent with ourselves, our partners and our customers, so that our processes can be evaluated, monitored and improved. As part of this, we measure our yearly CO2 footprint and make the information available for everyone, inviting recommendations from within and externally.
A lot of organisations are speaking about what they want to do by 2030, 2040 and 2050. We believe that we need to act every day and instead of communicating that, we’re sharing our priorities for 2020.
Trees are the best technology (according to a study from the University of Oxford aquí) to suck carbon dioxide from the atmosphere and reverse global warming. We use their numbers.