Who We Are

Who We Are

03 Oct 2021

We exist to create elegant, thoughtful and sustainable everyday products

We refuse to take shortcuts, and we obsess over every single step in the journey of our products, from how they are made to how they end up on your doorstep. We always walk the extra mile to improve our products and our processes, to ensure that we always are as responsible as we humanly can be.

Our commitments

Most companies use fancy phrases such as corporate social responsibility and talk a big game about their sustainable value chains. But dig deeper and it’s hard to understand exactly what phrases like these really mean.

We make it simple for you:

  • Regardless of what it costs, we will always pick production materials that have the least environmental impact.
  • We only work with suppliers that we know inside out, to ensure we share the same values and get an intimate understanding of their production techniques.
  • We never ever use harmful industrial chemicals in our production, such as acidic bleach or Bisphenol A plastics.
  • We meticulously identify the potential environmental impact of all our operations and make sure to always compensate for emissions resulting from shipping & travel.


Completely transparent

Stating that we strive towards sustainability isn’t enough. We believe being completely transparent with our customers will spur us to push even harder, and we encourage you to take part in and understand exactly how our products are made.

We detail the environmental footprint of each and every one of our products. We account for the materials used, total water consumption, the source of energy used in the production, and the carbon emission footprint of both production and shipping. We also benchmark our products against competing products in the same category.

What’s more, we list all of our suppliers, detailing their ownership structure, their certificates and their work environment.

If you have any suggestions on how we can improve our processes, if you lack any information, or if you notice anything that we might have missed, we want to hear from you.

Who is behind A Good Company?

Learn about our nimble and passionate team.

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Anders Ankarlid

Anders Ankarlid

Co-founder & Product Development Lead

Co-founder of agood company and product development lead. A serial e-commerce entrepreneur, and a father of three. Have worked in e-commerce for more than a decade. Mindless consumption activist.

"I want to be able to look into my kids’ eyes and honestly say: "I did everything I could to hinder climate-change”

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