Short Toothbrush and Straw

Making something new is often a matter of creating new processes

But before you build a process, you need the right attitude, one that says it’s possible to make something better. And to get that attitude, you need a change of heart.

Our friends at the Toothbrush Factory had that change of heart. They saw how plastic and it’s toxic pollutants harm the environment and decided they could no longer make toothbrushes using plastics. They decided there had to be a better way. Better materials. After exploring a wide variety of alternatives, they discovered eco-friendly regrown bamboo. And with that, they realized they had found a way to make a genuinely sustainable toothbrush with a premium 612 bristle from DuPont.

Regrown sustainable bamboo has a slew of advantages. It doesn’t take bamboo from the creatures that depend on it (pandas), it’s grown without pesticides or chemicals, and it naturally repels fats and water (it’s called nature’s own Teflon).

It’s a wonder nobody thought about making bamboo toothbrushes before. But that’s how it often is with innovation, once somebody invents something new, it seems obvious in hindsight. And in a way, it was obvious.

But to get there, the innovators first needed a change of heart.