At agood company we always want to walk the extra mile
For us, it’s more than just creating sustainable products. We want to create a brand with a clear purpose that can have a positive impact on people and communities around the world.
agood foundation is our way of doing just that. It’s been with us since the start. Many foundations are a puzzle. Hard to understand. We wanted to make it easy.
100% of the funds donated to A Good Foundation will go straight to the initiatives we are supporting.
But it’s time for something new. A new era.
We always strive to be a better tomorrow version of ourselves. Therefore we decided to challenge our approach to agood foundation. Not because it wasn’t working, but because we wanted to make your donation more tangible and more effective.
Of course, we continue to donate part of the net price of selected product sales to projects supporting sustainability around the world. Each eligible product category is directly linked to a specific initiative.
Here’s how agood foundation works:
- If you buy a stone paper notebook, bottle or pen:
We work directly with charity: water to provide up to 500 litres of clean, safe water with every sale.
- If you take up a toilet paper subscription:
We’ll provide a period poverty kit in partnership with Days for Girls.
- If you buy one of our clothing items:
We donate an emergency food kit to a child in need, in partnership with Save the Children.
How can you be sure, though?
We can make sure of this by excluding all intermediaries and working directly with charities on the ground in each respective community.
All the money we collect through product sales, is placed in a separate bank account and transferred from there to our charity partners. Each quarter we report on the funds raised and the specific projects they are supporting - so that you know exactly how your purchases make a difference.
Our work is focused on, but not limited to, these key areas:
- Resource preservation
- Recycling and individual circularity
- Industry circularity
- Sustainable entrepreneurship
- Consumer culture and its environmental impact