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Learn more about our design process and philosophy.

Our design process

We exist to create elegant, thoughtful and environmentally sustainable everyday products. And we fundamentally believe that you shouldn’t have to compromise between design and sustainability.

As designers, we feel that the world around us has become an increasingly stressful and confusing place, where the wheels are turning ever faster, where people are increasingly polarized and where decisions come from a place of hurry rather than from a place of thought and reflection.

As we design our products, we look to convey a sense of calm. We want all our products to have a clear purpose, and we want them to sell at a price that, while not necessarily cheap, feels reasonable for the customer. We attempt to convey this philosophy in all what we do, all the way from the colours we use, to the overall design and function of our products.

A Good Company is a brand for those wanting to make informed choices. Our products should be a joy to use, and they should have intelligent and unexpected features. And maybe most importantly, they should feel be responsible choices.

Our designers

Our designers at A Good Company

Stage 1 - Fantasy to creation

At the first stage in our design process, we think hard about the future. What do we want tomorrow to look like, what type of products will our customers be using, and how can we go about creating these products in the most environmentally friendly way possible?

When we arrive at a core idea, our design team begin to draw, sketch and fantasize.

Stage 2 - Finding a supplier

The next step in the process is to turn our imagination into reality.

That stage starts when our sourcing team in Hong Kong and Stockholm start to contact factories, attend fairs and visit potential suppliers. We always disregard suppliers that can’t support our Code of Conduct, or that can’t provide enough evidence and proof about their manufacturing processes or how they obtain their raw materials.

As we find a suitable supplier that we confidently know shares our values and our philosophy, we let them make a smaller sample collection that we take back to Stockholm, Sweden, for iteration and improvements.

Stage 3 - Production to go live

We produce our products and we import them without ever using middlemen. As soon as the product has been produced by our supplier, it’s available to purchase on All our products are checked for quality on location at our suppliers and at our fulfilment center, before they are sent to you.