"The concept of reusing materials and resources has been around for a long time but now is the time to scale up recycling to a whole other level."
Nowadays, it takes a certain skill to read the news, watch commercials or listen to podcasts without hearing the expression Circular Economy mentioned at least a couple of times.
As the virtual opposite of our common Linear Economy dominating society today, a circular economy is a world where we use and reuse things that we buy. Instead of throwing them away, they can become new things.
Almost as much of a buzzword as sustainability was a few years back, circular economy or Circularity, is becoming a household expression in many countries when talking about combating the climate crisis. When most people use the expression, they get a mental image of a cycle of resources neatly being reintroduced into the manufacturing of new products.
What we tend to forget however, is our own role in this circular system. No circular economy can exist without people willing to contribute and make a greater effort than they already are doing today.
The transition to a circular economy is absolutely necessary in order to address climate change and significantly reduce the overuse of the world’s natural resources. Pretty much all international organisations agree on this topic, but opinions differ on exactly how a circular economy should be designed.
Most of them say that it begins with a systematic change, where companies and individuals transform from mindless consumption and start taking more conscious decisions.
You may recognise this as our very own mission statement, so naturally, we agree with them.
The concept of reusing materials and resources has been around for a long time but now is the time to scale up recycling to a whole other level. We can’t rely on major corporations transitioning and thinking that will solve the problem. Everybody has to pull their weight, even midsize companies, startups (like us!) and individuals (like you!).
As consumers, we can reduce the consumption of new things and instead reuse more. As companies we can design products and packaging in a smarter way. All of us can recycle and states can help provide more frameworks where the energy of non-recyclable things can still be preserved when it is incinerated.
When we recently launched our Mobile cases, made from linseed waste, we didn’t want to stop there. Even though using waste to produce a new product is already a big step in a circular system, we wanted to keep the cycle going and introduce A Good Loop – a circular loop system that lets you swap your old mobile case for a new one
Having carefully designed and produced these awesome cases we don’t want them to end up in the trash once they have served their purpose, alongside all the other stuff that we throw away.
Because the cases are completely plant-based, with a little bit of processing, we’re able to turn them into pellets again, and feed these pellets into a moulding machine to make new phone cases.
Our dream scenario is to be able to write “This case used to be 20 other cases before it became your case” on the inside.