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The Clay Factory

The Clay Factory

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The Province of Padua in Italy is renowned for its craftsmanship traditions and the exceptional quality of the region’s clay, as well for being the home of some of the oldest ceramics factories in Europe. Half an hour north of Padua, the village of Massanzago houses the Clay Factory, a maker of specialist clays for children.

How we found it

We already knew that the Veneto region and Padua, in particular, were known to make the world’s best clays. When we heard there was a factory in the area that had taken the lead in preserving energy and minimizing its environmental footprint, we knew we had to learn more.

The Clay Factory makes a self-drying dough that can be shaped in molds or by hand. The drying time depends on the thickness of the layers, but the clay needs a little longer time to dry than industrially made clays. That means one can spend more time fine-tuning and shaping the clay, allowing for more defined and detailed work.

The process and way of working

The Clay Factory’s chemists check the clay to make sure it adheres to their quality standards. Each package gets a batch tracking number. After that, workers carry out continuous randomized inspections. They pick packages at random and weigh them to ensure the quantity is correct. They also inspect the packaging with the naked eye and double-check the batch tracking numbers. A solar plant covers 50% of the Clay Factory’s electricity needs. And they purify the water used to clean the big containers with a natural system, so much that they can release it into the public sewage.

About the owner

The Clay Factory was founded in 1953. It remains a small-scale family company to this day, still making the clay from the founder's original formula and hiring all staff locally.

Anders Ankarlid
Co-founder & CEO

Co-Founder and CEO of agood company. A serial e-commerce entrepreneur, and a father of three. Have worked in e-commerce for more than a decade. Mindless consumption-activist.

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