The MagSafe Factory

The Story

Ever since Apple introduced the concept of MagSafe in 2020, we have been eager to find a better and more sustainable alternative. We asked ourselves: how can we put a good twist on this concept?

As always we first discussed and dreamed with our design team locally in Sweden. Why should a magnet with a lifespan of maybe 15 years, be a permanent part of a phone case? Shouldn’t they be separate so the MagSafe can move from case to case? Especially since we know that the average phone user changes their phone every 21 months; this can become extremely wasteful.

How we found it

Our local sourcing team, Kate and Bob, set out in Hong Kong to find the best breed of magnets, without compromising on sustainable production. We once again reached out to our long-term favourite material, stone paper, to serve as a piece of the puzzle. We believe every single aspect of our products should reflect our stance on sustainability, even the packaging.

Finding strong N52 magnets was key, and after numerous visits to the factory, we decided it was a good fit. The factory is privately owned and holds a professional industrial wastewater recycling station, recycling regularly, and hydraulic electro generating for heating.

The process and way of working

A sustainable MagSafe ring sounds pretty amazing, right? However, the process of making a ring that can move from case to case is far from easy, but well worth it. The process starts with ordering the magnets and putting them through vast testing to ensure that the quality is up to standard. At a good company, we really hate plastic, so we make sure that there is no plastic packaging all around. The magnets are attached to stone paper packaging, and finally placed into bamboo paper boxes. This process is quite manual since magnets are precious and expensive and need to be handled with care. And of course, we only purchase Apple-certified magnets.

At a good company, social sustainability is also key when choosing partners to work with. In production, female workers make up 56%, and at their HQ it is 36%. The workers are paid a fair living wage, above the average monthly salary in China and we have close contact with the factory to make sure everything is managed correctly.

About the owner

The factory is located in China and was founded on March 16th, 2006 by GuangFei Xiang. He has specialised in the magnet industry for more than 16 years and is now the CEO of three companies; mainly manufacturing magnetic products.

The raw materials are extracted from state-owned enterprises, for example, Baogang Group, TianHe Magnetics and Jinshan Magnetic Material Co., Ltd. They are the most professional in manufacturing neodymium material, with high quality and stable performance. The factory uses professional industrial wastewater recycling stations regularly, all of which reach recycling standards.