We use the term "eco-friendly" to help people find us, but we understand that nothing humans create is 100% eco-friendly. That’s why we are transparent about our materials, impact and sustainability practices. Our goal is to turn a popular term, often used without understanding its true meaning, into a real conversation about responsible choices, so customers know exactly what they are supporting.
We’ve engineered our whole business to do good. For good reasons. We are picking a fight with everyday stuff that’s harming our planet. Replacing plastic with plants. Localising our supply chain. Choosing a production process which minimises impact on natural resources. With agood loop™, our circularity initiative, we ensure our products can be reused, giving them a second life and keeping waste out of the environment. Plus, a portion of the profit from each sale goes to charities that protect the environment and support communities in need.