We are picking a fight with everyday stuff that’s harming our planet. Replacing plastic with plants. Localizing our supply chain. Re-using natural materials which would otherwise go to waste.

We refuse to take shortcuts, and we obsess over every single step in the journey of our products, from how they are made to how they end up on your doorstep. We always walk the extra mile to improve our products and our processes, to ensure that we always areas responsible as we humanly can be.

We're committed

To production materials that have the least environmental impact, no matter the cost.

In the choice between different courses of action, we will always take the route that makes our company and our products better and more responsible.

We think the traditional way of running a company — with a big office that no one else can use, a fancy reception, stale conference rooms, and faceless art — is out of date.

Circularity can only happen with design.

We are not perfect, but we are transparent.

Being completely transparent with our customers spurs us to push even harder, and we encourage you to take part in and understand exactly how our products are made.

Our values

Completely Transparent

Don't cut corners

We refuse to become corporate

We detail the environmental footprint of each product and account for the materials used, total water consumption, the source of energy used in the production, and the carbon emissions of both production and shipping. We also benchmark our products against competing products in the same category.

We also list all of our factories, detailing their ownership structure, their certificates and their work environment.

If you have any suggestions on how we can improve our processes, if you lack any information, or if you notice anything that we might have missed, we want to hear from you.

Contact us

Our people

  • André

    Head of Marketing & Creative

    Stockholm, Sweden

  • Every small action towards sustainability shapes a brighter future.

    Andrija

    Design Lead

    Belgrade, Serbia

  • Arpee

    Customer Service Lead

    Manila, Phillipines

  • The greatest threat to our planet is the belief that someone else will save it.

    Clemmie

    Corporate Sales Lead

    London, UK

  • Gustav

    Sales Manager, Nordic

    Stockholm, Sweden

  • There must be a better way to make things we want, a way that dosen't spoil the sky, or the rain or the land.

    Henrik

    CEO - Head of Global Sales

    Stockholm, Sweden

  • I dream about the potential to make and accept a positive change.

    Itana

    Website & UX Manager

    Belgrade, Serbia

  • Don’t forget your daily backflip

    Jesper

    Co-founder & Product Design

    Stockholm, Sweden

  • Innovate and be sustainable so we all can continue to laugh and love in generations

    Joakim

    Co-founder & Marketing

    Stockholm, Sweden

  • We need Human Change. Not Climate Change.

    John

    Customer Happiness

    Philippines

  • All we have to do is reduce, reuse, recycle, and start the journey called CHANGE. If it scares you, it might be agood thing to try.

    Khushboo

    Inventory & Business Analysis

    Stockholm, Sweden

  • How do I feel when there is no coffee? Despresso!

    Martin

    Product Design

    Lidingö, Sweden

  • Mohammed

    Warehouse Manager

    Stockholm, Sweden

  • Kindness is for free...

    Melissa

    Office Manager

    Stockholm, Sweden

  • Sustainability is a framework but a starting point is to avoid being too self-contained and give love and interest to the world's various particularities.

    Milša

    Graphic Designer

    Belgrade, Serbia

  • Simon

    Head of B2B, Sweden

    Stockholm, Sweden

  • Even if you realise the world seems nearly impossible to change, you have a moral obligation to keep trying.

    Tijana

    PPC & SEO Manager

    Belgrade, Serbia