Values that underpin our culture

Values that underpin our culture

04 Feb 2019

We are completely transparent

  • We encourage our customers to understand exactly how our products are made.
  • We don’t make off-the-cuff statements without backing them up with proper facts.
  • We detail the environmental footprint of everything we do.
  • We benchmark ourselves against competing products & brands.
  • We are completely transparent about our suppliers & partners.
  • We ask suppliers & partners to provide us with hard proof about their practices.

We never take shortcuts

In the choice between different courses of action, we will always take the route that makes our company and our products better and more responsible.

  • We will always climate compensate our shipments, even if that comes at a cost.
  • We develop our own packaging material.
  • We say firmly no to cheap but harmful materials, such as BPA-plastics.
  • We evaluate our suppliers & partners on more than just the cost.
  • We avoid working with suppliers & partners that we can’t influence.

We refuse to become corporate

We think the traditional way of running a company — with a big office that no one else can use, a fancy reception, stale conference rooms, and faceless art — is out of date.

  • Our office is 100% remote: we work together, but we don’t share an office.
  • We believe in well-oiled teams and avoid becoming dependent on lone-wolf heroes.
  • We always recruit globally, to assemble a broad spectrum of experience and skill.
  • We accept and celebrate fast failures, and we learn from our mistakes.
  • We encourage a healthy & balanced lifestyle, that leads to higher productivity.
  • We strive to get as many certifications that can strengthen our cause - Read more about our agood company certifications.

Terug naar blog

You may also like

1 van 10
  • Impact Report 2023

    “Wij bestaan om elegante, doordachte en duurzame alledaagse...

    Impactrapport 2023

    “Wij bestaan om elegante, doordachte en duurzame alledaagse...

  • Impact Report 2022

    Can companies really be good? We’ve engineered our...

    Impact Report 2022

    Can companies really be good? We’ve engineered our...

  • The lifecycle of products

    In de steeds veranderende wereld van consumptiegoederen en...

    De levenscyclus van producten

    In de steeds veranderende wereld van consumptiegoederen en...

  • Progress updates

    8 November 2023 5 October 2023     30...

    Progress updates

    8 November 2023 5 October 2023     30...

  • Impact Report 2021

    Introducing: Come Join the Good Fight! Can companies...

    Impact Report 2021

    Introducing: Come Join the Good Fight! Can companies...

  • The design principles

    Our standard design principles and everything that goes...

    The design principles

    Our standard design principles and everything that goes...

  • Partner Testimonials

    Welkom bij ons relatiegeschenkenprogramma, waar duurzaamheid, kwaliteit en innovatie...

    Partner Testimonials

    Welkom bij ons relatiegeschenkenprogramma, waar duurzaamheid, kwaliteit en innovatie...

  • Who We Are

    We exist to create elegant, thoughtful and sustainable...

    Who We Are

    We exist to create elegant, thoughtful and sustainable...

  • Our design philosophy

    Learn more about our design process and philosophy.

    Our design philosophy

    Learn more about our design process and philosophy.

1 van 10