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13778 reviews
Thank you for joining the Good Fight!
Climate neutral shipping
13778 reviews
Thank you for joining the Good Fight!
Climate neutral shipping

Even though I love Stockholm, I could really move anywhere. The reason I'm staying is because this is where my family lives. Stockholm is the perfect mix of a beautiful town, decent people, great nightlife and a restaurant scene with a big city vibe, despite the fact that we are only 2 million people living here.

Could you tell us a little bit about the things you dream about achieving in life?

It changes every day. It’s a curse that I have, to never really be content. Along with an unhealthy winning mentality. I strive to be the best person I can be in every single thing I do. Work, training, knowledge etc. I even LOVE to win in social and family games. When I run with my daughters, for example, I have never once just let them beat me. This is because I want them to feel fantastic the day that they finally do beat me, which I know will happen. But most of all, I want to build great opportunities for them both.

And now, because of my daughters, I’m more concerned about the world and the future. I try to improve my way of living, from driving E-cars to eating less meat and recycling.

How do you spend most of your days?

Selling homes, 24/7. I try to squeeze in some work-out and as much family time as possible.

What is your passion in life?

Nothing makes me feel better (or worse) than my wonderful teenage daughters.

What, in your view, is society’s greatest challenge and what can we as individuals do to address it?

Climate, political and religious views that turn humans against each other.

Education is the first step, but also encouraging people to do whatever they can to make the world a better place. It doesn't matter if it’s only by baby steps.

I get the feeling that some people get overwhelmed by doing it “all at once” and that the feeling of “all or nothing” makes them choose “nothing”. All movement forward is a good move. We need to encourage people to do better. But when it comes to the climate we need to act quickly because we’re faced with a huge and difficult problem.

I want to contribute in all the ways I possibly can and I want to improve! To do that I need more ideas on what I can do to contribute. The alternative is to deteriorate. 

We must be better!

Anders Ankarlid
Co-founder & CEO

Co-Founder and CEO of agood company. A serial e-commerce entrepreneur, and a father of three. Have worked in e-commerce for more than a decade. Mindless consumption-activist.