We want to inspire people to transform from mindless consumption into conscious decisions.

We never know the worth of water till the well is dry. – Thomas Fuller, Historian

Buy less, choose well. – Vivienne Westwood, Fashion Designer

The best friend on earth of man is the tree. When we use the tree respectfully and economically, we have one of the greatest resources on the earth. – Frank Lloyd Wright

Spend some time outdoors exploring where you live. When you love your home, you’ll fight harder to protect it. – Kira Simpson

Earth provides enough to satisfy every man’s need, but not every man’s greed. – Mahatma Ghandi

I only feel angry when I see waste. When I see people throwing away things we could use. —Mother Teresa

Often when you think you’re at the end of something, you’re at the beginning of something else. – Fred Rogers, Television Personality

小洞不补，大洞吃苦。Xiǎodòng bù bǔ, dàdòng chī kǔ. — If small holes aren't fixed, then big holes will bring hardship.

Every time you spend money, you’re casting a vote for the kind of world you want. – Anne Lappé

Act as if what you’re doing makes a difference. It does. – William James

Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you express by the way you dress and the way you live. —Gianni Versace, fashion designer

Every new beginning comes from some other beginning’s end. – Seneca the Elder or Marcus Annaeus Seneca (54 BC – 39 AD)

Going green doesn’t start with doing green acts — it starts with a shift in consciousness. This shift allows you to recognize that with every choice you make, you are voting either for or against the kind of world you wish to see. When you assume this as a way of being, your choices become easier. Using a reusable water bottle, recycling and making conscious daily consumer choices are just a few… ― Ian Somerhalder

What is the use of a house if you haven’t got a tolerable planet to put it on? – Henry David Thoreau

Sustainability is living on nature's income rather than living on its capital. – Murray Gell-Mann

A society is defined not only by what it creates but also by what it refuses to destroy. – John C. Sawhill

Anders Ankarlid

Co-founder & CEO

Co-Founder and CEO of agood company. A serial e-commerce entrepreneur, and a father of three. Have worked in e-commerce for more than a decade. Mindless consumption-activist.