Black Friday has become a symbol of overconsumption and waste. Crowds rushing for deals on things they don't really need often result in a wave of buyer's remorse, and an even bigger wave of environmental harm. So why are we, a company deeply rooted in sustainability, taking part in Black Friday this year? Because change doesn’t happen on the sidelines. At aood company, we see Black Friday as an opportunity to shift the narrative. If people are going to shop, why not provide them with meaningful, sustainable alternatives? Instead of focusing on products that contribute to waste, we want to showcase items that are thoughtful, functional, and leave a lighter footprint on the planet. Quick links Why are we joining Black Friday? What we are offering this Black Friday Our commitment beyond Black Friday Our sustainable favorites Let’s rethink Black Friday 2024 together Why are we joining Black Friday? Black Friday doesn’t have to be about excess. It can be a day for intentional purchases - investments in products that serve a purpose and make a difference. Here is why we are participating this year: Making sustainability the standard Shopping sustainably shouldn't be difficult or out of reach. That's why we design products with the planet in mind, without sacrificing quality or style. Take our circular phone cases, for example. A phone case is something most people genuinely need, but the difference lies in how it is made. Our cases are fully circular, produced with care in Sweden using a fraction of the resources that traditional plastic cases consume. In fact, we can make 470 of our phone cases using the same resources it takes to produce just one plastic case in China. This Black Friday, when you shop with us, you are not just buying a product - you are choosing sustainability. Making sustainability affordable We believe that everyone should have access to products that are kind to the planet. That’s why we are offering exclusive Black Friday deals to make sustainable living easier on your wallet. Our special offers will be available from 29th November to 3rd December, so stay tuned and don’t miss out! OUR 2-FOR-1 BLACK FRIDAY OFFER STARTS IN: 0 Days 0 Hours 0 Minutes 0 Seconds This isn’t about encouraging unnecessary purchases - it’s about meeting you where you are, offering alternatives that align with your values, and helping you make smarter, more thoughtful choices. Here is what we are offering this Black Friday This Black Friday, we are giving you more reasons to choose sustainability. Our offer is as bold as our collection - all black, all sustainable, all designed to make a difference. For this special event, we are offering a 2-for-1 Black Friday deal - buy any product from our Black Friday collection, whether it's a phone case, bottle, stone paper notebook, shirt, or accessory, and get a second one completely free. Our Black Friday Collection It’s the perfect opportunity to shop responsibly, stock up on essentials or share the gift of sustainability with someone you love. Supporting a greater cause When you shop with us, you’re not just buying a product - you’re supporting a movement. A portion of every purchase goes directly to our foundation partners, funding initiatives that protect the environment, combat climate change, and promote social good. Black Friday, when approached with purpose, can be more than just a shopping day. It can be a moment for meaningful change. Our commitment beyond Black Friday For us, sustainability isn't just a trend or a seasonal focus - it's at the heart of everything we do, all year round. From the materials we use to the way we package and ship your products, every detail is designed to minimise environmental impact. Circular economy focus Many of our products, like our phone cases, are designed to be part of a circular system. Once they have reached the end of their life, they can be recycled or returned to us through agood loop™, and we will use them in future production. Sustainable materials Creating truly sustainable products takes time and dedication. We have faced many ups and downs along the way, but we remain committed to using materials that are sustainable, responsibly sourced, and durable, ensuring our products are better for the planet. Plastic-free packaging All our products are shipped in plastic-free materials because we believe waste-free is the way to go. Our sustainable favourites While you are in the shopping mood this Black Friday, you might also want to check out items that aren’t part of the featured collection - you never know what other sustainable treasures you might find! Only the black versions of these products are in the Black Friday collection, but other colours are still available for purchase. Stone paper notebooks Made from locally sourced limestone, these waterproof, tear-resistant stone paper notebooks are perfect for reducing paper waste. Available in both packs and as hardcover or softcover editions, they combine style and durability for your everyday notes and ideas. Reusable thermal bottles Keep your drinks hot or cold while reducing reliance on single-use plastics. Durable and made to last, these thermal bottles made from recycled steel are perfect for every adventure. Hybrid bottle with swappable lids Our new hybrid bottle can transform into a bottle or tumbler with interchangeable lids, making it incredibly versatile and practical for all your needs. Sustainable phone accessories We’ve got a range of sustainable phone accessories to make your life easier and a bit more stylish. Our lanyards are perfect for keeping your phone secure and within reach when you are on the move, while our durable screen protectors help shield your device from scratches and everyday wear. Need extra grip? Our MagSafe Rings have got you covered, and they look great too. And for all your charging needs, our multi-charging cables are durable and designed to cut down on waste. Practical, functional, and better for the planet - that’s how we like to do it. Let’s rethink Black Friday 2024 together This Black Friday, we are inviting you to make choices that matter. Whether it’s a phone case, a stone paper notebook, or a reusable water bottle, every purchase you make can be a small step toward a more sustainable future. It's not about buying more, it’s about choosing better. We know consumption is a part of life, and we are not here to stop it. But we can make it smarter, more thoughtful, and kinder to the planet. Let’s redefine what Black Friday stands for. Together, we can turn it into a moment of meaningful action, a day where our choices create positive change for ourselves, our communities, and the planet we all share.