Step into the story of Earth To You, a brand born from the passion of its founder, Ezgi. Learn about Ezgi, the force behind Earth To You, whose life took a turn when faced with illness and stress. Conventional medicine fell short, prompting Ezgi to seek a path back to nature. This journey not only revitalised her but also inspired her to create a brand committed to natural, vegan, and cruelty-free skin care and hair care products that laid the groundwork for Earth To You, a brand rooted in authenticity and a love for nature. Join us as we uncover the core values of Earth To You, where healing starts in the soil and extends to every product. Ezgi's dedication to genuine living and respect for nature birthed a brand that goes beyond skincare - it's an ode to our inherent bond with the environment. In the upcoming sections, we'll explore Earth To You's approach, and the natural ingredients that make up their products. From fruits and flowers to leaves and roots, each element reflects the brand's commitment to holistic well-being and eco-friendly practices. The Earth To You Philosophy At Earth To You, the philosophy centres on the seamless integration of the human body with its natural surroundings. The core principle is straightforward: authentic healing resides in the embrace of nature's unadulterated elements. The bedrock of this approach lies in utilising whole-plant ingredients, unaltered by synthetic interventions. The rejection of synthetic alterations is not merely a choice but a steadfast commitment to working in tandem with the innate rhythm of nature. This philosophy is rooted in the acknowledgment that, akin to the Earth, the skin possesses its own natural equilibrium, and disrupting this equilibrium may impede rather than enhance its well-being. Why Whole-Plant Ingredients? Whole plant ingredients encapsulate the holistic potency of nature, presenting a harmonious blend of nutrients – antioxidants, vitamins, minerals, enzymes, and phytonutrients – in their purest state. Earth To You recognizes that manipulating these elements can disrupt the inherent balance of the skin's microbiome. Instead, the products act as allies, offering pure, nourishing sustenance that communicates seamlessly with the skin. By incorporating whole-plant ingredients, Earth To You ensures that every application is a moment of pure, nourishing indulgence. It's more than skincare - it's a communication between the richness of nature and the skin's receptive canvas. The commitment to whole-plant ingredients becomes a promise – a promise that Earth To You products are not just about external beauty but fostering an internal connection with the vitality and purity found in nature. The choice of these ingredients echoes a profound understanding: nature, when left untouched, has the power to rejuvenate, heal, and harmonise. Cruelty free, Vegan and Natural Production Step into the heart of Earth To You's Beauty Kitchen, where simplicity meets nature’s elegance. Here, Earth To You draws inspiration from the comfort of your own kitchen, emphasising a connection between the familiar and the extraordinary. This section unravels the principles governing ingredient choices, emphasising a commitment to simplicity and the prioritisation of sensory experiences over superficial labels. Connection with Nature: Earth To You bridges the gap between familiarity and uniqueness, drawing parallels between your kitchen and their Beauty Kitchen. The ethos revolves around creating a haven where every choice matters, ensuring a genuine connection with nature. Natural Ingredients: From fruits and flowers to leaves and roots, Earth To You's array of ingredients, includes clays, plant butters, cold-pressed plant oils, and essential oils. Each ingredient stands out for being natural, vegan, and cruelty-free, aligning with Earth To You's broader commitment to authenticity and environmental awareness. Pure and Authentic: This exploration showcases the purity of each ingredient, reinforcing a larger commitment to genuine, nature-inspired sustainable skincare. Earth To You's skincare melody doesn't just offer products - it provides a tangible connection with nature, bringing authenticity and purity to your daily skin care routine. Major Ingredients Discover the carefully chosen major ingredients by Earth To You, crafted to bring out the best in your skincare routine. Fruits for Radiance: Fruits like Bilberry, Cranberry, and Amla are being used in Earth to You’s face elixir and hair care range such as organic scalp repair mask, infusing products with their natural brilliance. Bilberry, a potent antioxidant, contributes to a brighter complexion. Cranberry nourishes the skin, promoting a healthy and radiant glow. Amla enhances overall scalp health, adding a natural shine. Flowers for Soothing Bliss: Chamomile, Lavender, and Roses lend their calming touch to Earth To You's formulations in their herbal detox face mask and face mist. Chamomile, with its soothing properties, reduces redness and calms the skin. Lavender provides relaxation and nurtures the skin with its natural essence. Roses delicately soothe, creating a blissful experience. Leaves for Nourishment: Nettles, Rosemary, and Green Tea leaves contribute nourishing elements to Earth To You's products. Nettles, rich in nutrients, provide essential nourishment. Rosemary supports skin health with its natural properties. Green Tea infuses the skin with antioxidants, promoting a healthy and vibrant look. Plant Butters and Oils for Hydration: Shea Butter, Jojoba Oil, and Rosehip Seed Oil in everyday facial care set provide intense hydration. Shea Butter leaves the skin supple and moisturised. Jojoba Oil offers moisture and nourishment. Rosehip Seed Oil hydrates, promoting a radiant complexion. Essential Oils for Aromatherapy: Lavender, Frankincense, and Rose Otto infuse Earth To You's nighttime skincare with soothing aromatherapeutic benefits. Lavender creates a relaxation haven, Frankincense nurtures the skin during the night, and Rose Otto elevates the senses with calming effects, making it an ideal addition to your nighttime skincare routine. Derived Ingredients for Balance: Magnesium Oxide and Baking Soda act as a natural deodorant that contributes to overall skin balance. Magnesium Oxide aids in balancing your nightly skincare routine, and Baking Soda ensures harmony, providing a balanced and refreshing skincare experience, ideal for combating body odour. Earth To You's Commitment to Sustainability Earth To You breaks free from the conventional branding approach, prioritising essence over labels. This section emphasises the brand's commitment to encouraging consumers to look past expensive branding and focus on the genuine essence of ingredients and the healing power of nature. Earth To You champions a label-free philosophy, inviting consumers to connect with the true nature of skin care. Earth To You seamlessly integrates sustainable skincare with a deep belief in the interconnectedness of humans and nature. Sourcing ingredients directly from the soil, the brand adopts a holistic approach that aligns with the natural flow. The brand actively participates in reforestation efforts through the Forest Garden Approach by Trees For The Future, contributing to a transformative 4-year program. Each sale aids in empowering farmers, reversing environmental degradation, and mitigating greenhouse gas emissions. This commitment extends beyond skincare, revitalising over-farmed and arid lands for a harmonious coexistence with the planet. The collaboration of agood Company ◣ Earth To You envisions a world where conscious consumer choices shape a positive impact on the planet. By amplifying Earth To You's philosophy of organic and cruelty-free products on agood company's platform, the partnership aims to inspire individuals to embrace a holistic, nature-centric approach to skincare and well-being. Aligned with Ezgi's personal healing journey, this collaboration resonates with agood company's dedication to ethical and sustainable principles. Together, we aspire to encourage consumers to choose products that nurture the skin and contribute to a healthier planet, fostering a deeper understanding of the inherent connection between humanity and the earth. Conclusion In the realm of skincare, Earth To You extends a heartfelt invitation for you to transcend the role of a mere human doer. In a world inundated with expectations and external pressures, the call for authenticity resonates profoundly. Can you embrace your true self beyond societal norms and expectations? Earth To You urges you to ponder upon the significance of your authenticity, a label that goes beyond the superficial and connects with the core of your being. As you navigate through the plethora of skin care choices, consider the profound impact of aligning with products that resonate with your authentic self. Your skincare routine becomes more than a daily ritual; it becomes a reflection of your essence, a celebration of the authentic you. So, here's the question: Will you answer the call to unveil your true self? Can you redefine your relationship with skincare, embracing products that align with your authenticity? Earth To You invites you to consider skincare not just as a routine but as a conscious choice to honour your individuality. In this transformative journey, let authenticity be your ultimate label. Earth To You believes that, beyond the constraints of conventional labels, your authenticity shines the brightest. Embrace this philosophy, and let it guide not just your skincare but your entire essence.